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  • Writer's pictureDan Hatch



Recently I’ve been heavily involved with our Driver Training product, EduDrive. We’re now at the stage with this product that we’re beginning to tell people about what we’re doing. Last week I visited Venturefest South, an event that brings together Investors, Innovators and Entrepreneurs. Honestly, I had no agenda or expectations for visiting, it just kinda sounded like my bag. As it turns out, there was plenty of benefit to going along, however I wanted to ramble about just one of those benefits.

My shining star

I managed to catch a talk put on by All Star Marketing Club. Their forte is marketing (the clue is in the name) and to my simple brain, marketing is fundamentally telling people about who we are and what we’re about, so I paid attention. They gave some free advice, in fact they gave some very useful and very specific advice. I’m not going to repeat this advice as I’ll do a bad job of it, and it’s not my place, but I wanted to share the effects of the advice. Some of the effects for me was that it really made me think about what our product is, who it’s for, and why we decided to build it in the first place.

Victoria Vickery and Rebecca Paterson from All Star Marketing Club

Why we did it

It was the question of why we decided to build it in the first place that really stuck with me. The truth is that I don’t think that we’ve ever really told anyone why we’ve built EduDrive. Sure, we rattle on about benefits and features and whatnot, which I guess is what people may want to know from a practical sense, but from an emotional sense? Probably not. So I figured to try to get people to buy in to our way of thinking, we probably ought to at least give them a clue as to what our way of thinking is.

The truth is, that we built EduDrive as we truly and utterly believe that if you make something fun, people will WANT to learn. We absolutely want people to laugh and smile whilst driving on our simulator. We want people to get together and try to be the best that they can be, just to beat their friends, or a even just their last highscore. We want them to want to become a better, more aware driver to beat the simulator, as if they do that, they will have gained knowledge that might just make them a better driver.

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